Because in the three line of the market need is the "benchmark" products, through some benchmarking type products, three wire Market nba shoes consumers can keep a closer distance and the group.
What is meant by "benchmarking" product?What is the value?It should be noted here that is, three wire market consumers actually also to the nike store of additional value of brand recognition, but their brand value recognition still remain in the original extensive stage, they identify with the additional value of brand is "grades" instead of "personality", personality is more advanced needs, personality is sometimes can be separated from the public cognitive, BMW Benz is the public perception of the loopholes, and Saab car with BMW Benz basic belong to one class, Saab first meet is "personalized" demand, so it doesn't have to make all people cognition, while BMW Benz first to meet the "grades" demand, so we must let everyone know. BMW Benz "benchmarking" products, Saab is not, although he grade not less than BMW benz.
And the two or three line of the consumer, his need to stay on cheap nike shoes needs, personalized demand has not, otherwise he bought Saab, people do not recognize, became the Jinyi night, not white to buy?
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